With new businesses popping up every day and competing to attract customer attention, you need something that makes your brand stand out.
The best way to garner brand recognition is to engage all of your potential customers’ senses. Every piece of marketing you put out should connect strongly with your brand’s image and the products or services it offers. You can build a robust brand image and recognition by following these guidelines:
Use a simple but recognisable logo
You’re immediately going to think of Nike when you look at the Swoosh, or McDonald’s when you come across the giant yellow M.
Designing a simple logo and using it on all your products is an effective way to build brand recognition. You should get this logo printed on packaging, receipts, invoices, and all employee uniforms. The more you use it, the more people will associate the logo with your brand.
Advertising with strong emotional appeal
The best advertisements resonate with their audience. While consumers may not remember what your advertisement says, they’ll remember how it made them feel.
Create a tagline that emotionally connects with your audience, such as P&G’s “Thank You Mom” campaign ads, which aired during the Olympics.
Effective visual advertising will engage your customers, leading to an emotional connection being formed with your brand.
Advertise whenever you can, wherever you can
The key to brand recognition is brand visibility. On average, consumers need to see advertisements for brands at least seven times before being persuaded to try their products or services—this is known as the rule of seven.
This means that in the digital age of social media marketing, you have to market more and more often to rise above competitors. The good news is that marketing is easier and more accessible than ever. You can set up a free listing on Google My Business, use social media posts, or go the old-school route and hand out flyers or place an ad in the local newspaper.