These days, every advertiser seems to be entirely focused on online marketing. Since we’re living in such an Internet-driven world, this is understandable, but it sidelines one of the hallmarks of marketing—promotional products.
Promotional products have been used since the 19th century by companies like Coca-Cola, which understood early on that it was vital to cultivate a brand image and brand loyalty in consumers’ minds.
Pfizer, General Motors, and AT&T spend $85 million, $80 million, and $58 million respectively on free giveaways!
Promotional products have traditionally included small gifts, such as pens or t-shirts, but this has changed in recent years. Businesses have started to print their logo on everything from flash drives and desk items to plush toys, and they’re seeing results. Consumers hold on to promotional products for an average of eight months!
Here’s why promotional products deserve some of your advertising budget.
You’ll build brand loyalty
A product that has the name and logo of your brand on it will increase the familiarity the recipient has with your brand.
This contributes to brand recognition and brand loyalty—especially if the promotional product is one that the consumer will keep and use for a while.
Research indicates that 64% of people give their promotional freebies away after they’ve used them, which means that your potential consumer base only widens over time.
Low-cost effective marketing
Not everybody has the budget that Fortune 500 companies do. It’s unthinkable for most businesses—especially if they’re SMEs—to spend extensively on media campaigns and splurge on online advertising. Giving out promotional products is a low-cost, effective marketing strategy that’ll allow you to build your brand while keeping ground realities in mind.
Your promotional product doesn’t need to be big or showy—it can be something as small as a pen or a key ring. Printing your logo on these products is a lot cheaper than running an extensive media campaign, and will give you the immediate brand recognition you want.